Last year garments, textile products accumulated retail sales 1.1414 trillion yuan, an increase of 11.6%, down 6.4 percentage points lower than the growth rate over the same period in 2012. Our clothing domestic slowdown, the urgent need to rebuild consumer connection, tap potential markets.
This is the reporter from the 2014 China Fashion Forum March 27 hosted by the China National Garment Association was informed. In recent years, the external economic situation tight, many export-oriented enterprise to develop the domestic clothing apparel market. But with the slowdown in domestic demand for clothing, rising production costs and other factors, production growth of enterprises, domestic sales growth showed a trend of slowing down.
Last year, China's garment industry scale enterprises totaled more than clothing production increased by 1.27 percent, down 4.93 percentage points higher than the growth rate in 2012 over the same period. Garments, textiles retail sales growth rate down 6.4 percentage points over the same period in 2012.
How to tap the domestic market, driven by the consumer to upgrade? In order: the "transformation rebuild consumer connection" as the theme of China Fashion Forum, experts and companies have come up with strategies.
"Went to the market, to create flexible supply chains." McKinsey Global Director Chan said steel flexible supply chain not only refers to the clothing itself, but also includes customization services. "For example, the design and management of the customer's closet for clothes with appropriate jewelry, from advanced customization to individual customization, changing the way the service will activate a large potential demand."
Taobao clothing merchandise sales last year, an increase of 117%, much higher than the physical channels. We must seize the opportunity to network, but also to reduce the Internet's impact on the physical sales of clothing, strengthen channel construction and improvement is crucial.
Attending many designers believe that the current domestic shopping malls are mostly playing "landlord", the shop rented brand, show clothing but insufficient personalized rationing. And foreign mall is "buyer-style." Buyers through the fashion trends, fabrics and other screening, let mall clothing more butt consumer demand. Many experts suggest that companies and businesses learn from foreign experience, change management channels, so that a more diversified marketing tools. Club uniforms customized,Computer bag manufacturers。