Foreign media have selected the dress brand design of the national team for the opening and closing ceremonies of the Rio Olympics, and finally selected six top brands. If you want to make the marketing of the opening ceremony of the Olympic Games once every four years very hard, it is even more difficult to be paid attention to twice.

        Rio Olympic Games are in full swing, and foreign media have not let go of the opening ceremony of various brands of clothing design, and the opening ceremony of the team uniform "beauty" competition, and finally six brands were selected. They are Ralph Lauren, Ralph Lauren, H & M, H & M, lacoste, lacoste, France, Dsquared2, Puma and Stella McCartney.

        Ralph Lauren, as a local brand of the United States, has always had a strong American flavor. This Rio Olympics is the fifth time that Ralph Lauren designed the team uniform for the United States to participate in the opening ceremony of the Olympic Games. The main colors of the Olympic Games are red, white and blue, which symbolize the American flag. The costumes include Navy jacket, white jeans and sailing shoes. Phelps, known as the American flying fish, is the flag bearer of the US team. He also has a luminous "USA" pattern on the back of his jacket.

        In addition, the Swedish team's clothing is designed and produced by its local high street brand H & M. It is understood that H & M was founded in 1947 and currently has more than 1500 stores worldwide, selling clothing, accessories and cosmetics at the same time. At the Rio Olympics, athletes wear bright yellow and marbling knee length stockings, while H & M's uniform material uses a lot of recycled polyester fiber, which is green and environmentally friendly.

        French team dress this Rio Olympics, French leisure brand lacoste designed team clothes for their country. Previously, lacoste also designed a team uniform for France for the first time during the 2014 Sochi Winter Olympics. The colors of the Rio Olympic athletes' costumes also come from the color of their national flag. The athletes wear white 7-point shorts, white Paul's shirts and blue navy jackets. It is reported that lacoste was founded by French tennis champion Ren é lacoste in 1924. It also designed windbreak jackets and white and Navy sports pants for athletes.

        Dsquared2, founded in 1995, is an Italian brand created by a pair of Canadian brothers. This Rio Olympic Games, the brand undertook the Canadian team's clothing design, the whole set of clothing theme is around Canada's iconic red maple leaf.

        Cuba delegation's team uniform was designed by German sports brand puma, while Cuba's clothing for the closing ceremony on August 22 was jointly created by French brand Christian Louboutin and French men's sports lifestyle online boutique sporty Henri. Men's coats include scarlet jacket and stockings, while women's are camel jacket and Capris.

        The British team uniform was also selected by Stella McCartney, a famous British designer, and Adidas. The design of the Olympic uniform was inspired by the shield badge of the College of arms (British Academy of arms), with the red, white and blue colors of the British flag as the main color. Stella McCartney is also involved in the design of the British team uniform for the 2012 London Olympics.

        It's an old trick for fashion brands to take advantage of the Olympic Games for marketing. To do a good job in marketing, we need to inject more diversity (Fashion) into our domestic brands. (@ China team: Please surprise us in 2020 ~)