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        The winning rule of professional wear production market

        The annual market demand for professional wear can reach more than 100 billion yuan. The analysis shows that in terms of professional clothing market segmentation, whoever has strong design and production capacity will gain business advantages; who has the least intermediate links will be able to seize the market opportunity; and who has the most diversified channel publicity mode will have the strongest ability of information collection and transmission.

        Comprehensive media reported on August 12 that China has an industrial force of 650 million people, and there are 19 industries that are required by the state to wear professional clothes. The annual market demand should be more than 100 billion yuan. Correspondingly, there are as many as 25000 professional wear enterprises in China, and industrial clusters have been initially formed. As a branch of clothing, professional wear provides professional uniform and labor uniform for national defense, science and technology, government organs, modern industry and tertiary industry.

        The demand of professional wear market is expanding rapidly

        According to the survey, 31.25% and 47.92% of the respondents need to wear professional clothes (uniform) and 47.92% do not need to wear professional clothes (uniform) when they work in the unit, while another 20.83% of the respondents said that they are required to wear professional clothes (uniform) only in certain specific occasions, and There is no mandatory requirement. Although not all units are required to wear professional clothes (uniforms), but the proportion of them is gradually increasing. It can be seen that the degree of professional wear is also gradually increasing, and it seems that wearing professional clothes in formal occasions has become a recognized fact.

        With the rapid development of national economy, the demand of professional wear market in China is expanding rapidly. More and more clothing enterprises have seen the huge development space of China's professional wear market, and have joined the ranks of professional wear processing and production. In the past decade, professional wear has gone away from its stereotype and conservatism and integrated with modern civilization. It has entered a new pattern of stressing fashion, comfort, environmental protection and health.

        However, which enterprises can really win in the fierce competition in the field of professional wear? The answer is undoubtedly large enterprises with super R & D and production capacity.

        Advantages of large enterprises in the field of customization

        China's clothing market "big cake" is indeed very big, but after the segmentation, the market strategy in different fields is completely different. In terms of China's professional wear market segmentation, whoever has strong design and production capacity will gain business advantages; who has the least intermediate links will be able to take the market opportunity; and who has the most diverse channel publicity mode will have the strongest ability of information collection and transmission.

        High end route case analysis

        The analysis shows that if the textile industry wants to go out of a clear road, it needs to pay attention to "brand culture". Jinhua securities business department of China Galaxy Securities Co., Ltd. has been designed and produced by a small garment customization enterprise in Yiwu for several years due to its proximity to Yiwu, the "world commodity distribution center". However, affected by the global financial crisis, the depression of the securities industry followed, and the headquarters of China Galaxy Securities issued a notice to reduce the expenses of all business departments. However, the executive director of Jinhua securities business department inadvertently browsed Bono tailor, a professional wear brand that first promoted the concept of "fashion customization" on the Internet. After browsing the website of the brand, he found that the price of professional clothing customization service provided by this enterprise was more reasonable, and the product style was more fashionable.

        What's more attractive is that Bono tailor is a high-end business wear brand oriented to enterprise fashion customization. To fashion business, personalized style services for business groups and elites with personalized fashion dress needs, to provide one-to-one door-to-door customized service. Bono tailor has a R & D team composed of more than 200 senior technicians and designers, constantly bringing forth new ideas in fashion design, fabric research and development, accessories matching, etc.