The first show of this fashion week was brought by Liu Wei, the designer of China's Golden Summit Award. She integrated Wuhan landmark elements such as "Yellow Crane Tower", "fairy Crane" and "the second bridge of Yangtze River" into Chinese clothes, which made the audience marvel at the architectural aesthetics outlined by 3D light and shadow technology. At the end of the opening ceremony, Wuhan YUDAHUA textile and garment group specially invited Li Zhen, one of China's top ten designers, to fashion the traditional elements as a brand designer of "glacier". The glacier, which turned out to be on the stage, has many popular elements, such as splicing, silhouette, lattice pattern and rivet. The traditional brand is 30 years younger.

The more national, the more global. Xiong Ying, the chief designer of the Spring Festival Gala just returned from Paris, brings the legend of heavengaia. Traditional handicrafts such as tapestry, Suzhou embroidery and panjinxiu are all skillfully used by Xiong Ying. With the help of fashion, the Oriental implicit beauty is deduced to the extreme.

The press conference of Liu Sicong's works, Henry Herbert Liu yonggaoding's works, and Vicky's Xu Xinyin's parent-child clothes, which are well-known to the public for their variety show "goddess's new clothes", are all good at winning the show. The fashion and gorgeous clothes of international celebrities have brought Wuhan an unimaginable surprise.

In this Wuhan fashion week, Wuhan Design competes with other famous brands, such as Yu Dahua, Aidi, Hongren, Taihe and so on. The classics are still the same. A number of outstanding independent designers in Wuhan, such as Luo vanadium River, Wang Yuqi, Liu Zhengxin, Gao Ruixuan, Huajing and Da Xuan, are emerging. They learned from the East and the west, through their own views on beauty and fashion, and formed their own style at one stroke. Their outstanding design has attracted the attention of the fashion industry and glorified the new Han school.

▲sensation

 As a representative of the Han style women's clothing, "Hongren" inherits the unique Chu culture and selects natural and high-quality fabrics. The show, which is practical and natural, adheres to the comfortable and natural style, shows the audience a variety of fashion collocations in life.

▲Luofangxi

This is the first time that luminous butterfly appeared in fashion week. It took two craftsmen a total of 300 working hours to sew together.

Taihe spring and summer women's new products, Fudi Xinghui original design center and Huang Liyong eym brand, coincide with the purpose of focusing on supporting local new design forces in this fashion week. From OEM to independent R & D, "Hanpai" clothing has gradually developed to "new technology, new fabric, new design, new fine cutting", with full energy and sprint to the next 100 billion yuan industry.

From November 11 to 15, 20 theme activities were held in various media, such as fashion show, Industry Summit Forum, fashion design competition of famous schools, and fashion investment and financing meeting.

In addition to the 16 big shows, on November 12, the "new original" A kind of New brands A kind of "New ecology" as the theme of the industry high-end forum, focusing on the trend of Wuhan fashion industry. More than 300 fashion industry leaders, famous professors, designers and brand experts from the fashion industry gathered to create a new resource platform and industrial perspective around the four main topics of "original design", "buyer economy", "intelligent manufacturing" and "industrial chain alliance".

The red t Cup Fashion School Design Invitational Competition, which aims to help the growth of local emerging designers, will provide individual entrepreneurship space for local designers who have won awards. At the same time, the Yu Dahua designer growth fund, which is launched at the same time, provides talented local fashion designers with various support including funds, loans, industry exchanges, brand design, etc., so as to create their own design stars.

▲Li Xinyi of Beijing Institute of fashion won the gold award + manuscript

On the 14th, the double innovation hero leaping Longmen fashion event jointly created by Optical Valley venture coffee Venture Capital Co., Ltd. was attended by famous entrepreneurs and scholars in the fashion industry, senior executives and venture investors of several well-known domestic investment institutions. Face to face exchanges, sharing and learning experiences were held. Finally, several investors on the scene sent investment invitation to the founders. Standing on the fashion outlet, Wuhan is worth looking forward to.

It is also worth mentioning that the outdoor showroom can catch up with the international trend, integrate the fashion, technology and life concepts, and gather more than ten designer brands in the transparent partition. Professional audience can enjoy the charm of clothing details in close distance, and can also order by scanning the code on site.

Wearing city landmarks for the first time

On the first show of the opening ceremony, Liu Wei integrated Wuhan landmark elements such as "Yellow Crane Tower", "Xianhe" and "the second bridge of the Yangtze River" into the clothing. For the first time in the fashion week, she transformed the city landmark into a fashion element. Wearing it, the mobile fashion scenery is bold and novel.

The first fashion creative center put into use

As the co organizer of this fashion week, Jianghan District used to be the gathering base of Han style clothing production and manufacturing. In recent years, the Jianghan District government has actively supported the transformation and development of traditional clothing enterprises, supported the leading enterprises of Han style clothing such as Aidi, Taihe and Giovanni to build creative design centers and exhibition centers, and promote the construction of a number of creative industry parks. During the fashion week, the first Giovanni fashion creative center and No.5 yard were put into use in Wuhan, with fashion display, release, creative design and production as the main body. The construction of red t fashion creative industrial park and "outside the circle" Creative Media Industrial Park was accelerated; the construction of fashion center building in shabaoqiao was actively planned to build permanent venues for Wuhan fashion week In order to introduce and retain design talents, we need to provide fashion environment and soil.

The first original brand online operation platform went online

Wuhan YUDAHUA textile and Garment Group, as the leading representative of manufacturing enterprises, launched the original brand online platform shifen.com. Wuhan's clothing design has finally had a real independent operation platform, and integrates designer innovation. The production platform provides industrial chain solutions, and the network platform creates the brand road. It is an innovative work of Wuhan fashion circle.

The first Wuhan fashion industry chain alliance was born, with the joint efforts of "government school enterprise research"

Led by the Wuhan municipal government and initiated by Wuhan YUDAHUA textile and Garment Group, the key nodes of Wuhan fashion industry chain, including fashion education, designer, terminal marketing, intelligent manufacturing, industrial finance and cultural communication, cooperated to establish the first Wuhan fashion industry chain alliance. At the same time, the fashion industry e-commerce, buyers and intelligent manufacturing industry representatives made their debut in Wuhan fashion week, bringing the successful path and practical experience of the international top clothing brands to meet the intelligent era, and helping the new and old brands in Wuhan to become the new international brands in the industry 4.0 era.

The first time to open showroom, grafting Internet plus.

On the spot, I like "show and buy". Model on-site show costumes, you can pay online to complete the purchase, the first time to wear home.

First opening of home and branch venues

This fashion week, for the first time, has opened the main venue and sub venue, with 16 major shows in the main venue, and 7 shows in the International Plaza and the Oceanwide City Plaza, so that more design fresh forces and fashion buyers can participate in the fashion week and become a national event.

Zhang Qinghui (Chairman of China Fashion Designers Association)：Wuhan fashion week is a platform that can really twist the design strength, enterprises and fashion education of Wuhan into a rope, open up a more suitable fashion road for the development of Wuhan City, and contribute to the development of Chinese design and industry to the world.

Xiong ZHAOFEI: (Dean of School of fashion, Wuhan Textile University, experienced the 5th fashion week)：In order to become a fashion city, Wuhan needs to produce a master designer. There are three indispensable elements: professional audience and professional participants. The fashion atmosphere is strong. Participants such as enterprises and independent designers have a stage for exhibition. At the same time, there should be institutional innovation to form a generation of clothing industry. As a participant of the 5th fashion week, I am very glad to see that the soil for cultivating design masters is getting richer and richer.

Liu Wei (designer of "Golden Summit Award", China's highest fashion design award)：Wuhan has cultural and historical heritage and rich fashion resources. Wuhan Textile University has the largest number of golden top designers and top ten designers in China. With the help of fashion week, it has an unlimited prospect.

Zhao Qian (director of France Singapore International)：Science and technology will be the new carrier of fashion. It is integrating into fashion with precise fit point, and achieving a balance between traditional technology and modern technology. In Wuhan fashion week, many high-end customized shows have appeared 3D lighting and fabric innovative design, which shows that Wuhan is keeping pace with the times and walking on the road of international trend.

Zhu Jian (Chairman of Zhize communication and creative director of this fashion week)：Fashion industry is inseparable from government support, fashion education, terminal marketing, etc., but whether a city's fashion industry is developed or not depends on fashion communication and fashion creativity. In this fashion week, we have really achieved innovation leading and fashion lighting. As fashion communicators, we are proud to be in it.