Only by subdividing the demand can we enlarge the production market of professional wear

        What is the market capacity of professional wear. Generally speaking, the market capacity of professional clothing is about 200 billion yuan, which is only a part of the marketization. In fact, there are also public security, armed police, army and other personnel's clothing, which is not completely market-oriented, and is mostly customized by designated enterprises

        Because the marketization is not enough, the related private enterprises generally do not do well. In recent years, from primary and secondary schools to national defense forces, from financial institutions to service industries, from scientific research institutions to industrial and mining enterprises, from government agencies to law enforcement departments, logistics support has gradually become market-oriented, and the professional clothing market has begun to expand. According to the estimation of authoritative personage, the domestic customized uniform manufacturers have a market capacity of more than 300 billion yuan, which has a great business opportunity for private enterprises

        Professional wear is mostly purchased by enterprises to help employees, and the consumer group is relatively stable, which is order-based production. In order to obtain orders, enterprises make efforts in "personal relationship", but seldom in product development and fabric. And do ordinary clothing, the greater the promotion efforts, the higher the consumer recognition, the more sales outlets, can freely decide to buy

        In fact, there is a big difference between the manufacture of ordinary clothes and professional clothes. Professional wear has a high degree of specialization, and the requirements for functions are also different. Different industries are generally different, the same industry, color, requirements, styles are also different. For example, the clothing of tax and public security personnel is the same across the country. Industrial and Commercial Bank of China, China Merchants Bank, China Construction Bank are all financial institutions, but their dress is different

        It is easy to fall into price competition when making production around orders. In addition, consumers and enterprises are not closely related, and professional wear manufacturers do not pay much attention to brand publicity. Therefore, in the impression of the common people, China does not have a professional professional clothing brand, and it is common clothing manufacturing enterprises that choose to do professional clothing

        In Japan, there are a large number of people who wear professional clothes. The uniform of enterprises has become a normal. They start high and start early. Students, construction workers and other groups have professional enterprises to do clothing

        Chinese enterprises lack such professionalism. They always want to eat all the professional clothes and compete for all orders. As a result, they are busy coping with the market, unable to study the demand in depth, and it is difficult to form specialty advantages and service quality is difficult to be recognized.

        In contrast, the output value of a Japanese company specializing in construction workers' overalls can reach more than 700 million yuan. There is a Japanese enterprise specialized in making school uniforms. It has been operating for 147 years. It has devoted itself to studying the needs of students in various schools. It has monopolized 60% of the Japanese school uniform market, with an annual output value of more than 1 billion yuan. These enterprises lock in a detail of the professional wear market, use their full energy and resource advantages to do well, so as to achieve great success in the professional wear market

        Many people still define the industry as labor-intensive. In fact, the clothing industry is now a kind of intelligent industry, with high requirements for design, fabric and production technology. Specific to professional wear, is to work around the most beautiful fashion business philosophy, to inject a variety of technological and artistic content into professional clothing, in order to solve the functional, safe, professional, at the same time, to achieve fashion, health and other consumer needs. For example, stewardess' uniforms require a refreshing feeling. For example, professional uniforms of hotels should be provided by professional hotel uniform manufacturers

        As far as the product can go, the popularity of the region will go. Cultural communication in a region ultimately depends on products. No matter how big foreign companies are in Hubei, they can not represent "Hubei". Because of this, Beijing, Shanghai and other places regard the clothing industry as a creative industry and regard it as the "brand" of a region, and rely on them to improve others' understanding of the region and city

        Hubei is an important textile and clothing production base in China. Up to now, this advantage is still very prominent. Wuhan colleges and universities have trained many excellent designers. Inland labor costs are low. There are 100000 tailors in Qianjiang, Hubei. Wuhan is the market commanding point of national brand competition, radiating 400 million people around.

        Professional wear has higher requirements on product development and fabric, but there is no deep cooperation between enterprises and universities in Hubei Province. Therefore, in addition to doing a good job in the construction of public service platform, the government also needs to do a lot of work to put these resources on

        Although the resources are rich and the advantages are obvious, Hubei's resources are like scattered pearls, which are difficult to play an integrated advantage without "wearing them on". Moreover, most of the clothing enterprises in Hubei mostly produce ordinary clothing products, the industrial chain is extremely incomplete, and the matching of professional clothing is insufficient, which can not form the advantages of division of labor and cooperation

        The proportion of professional clothing output value in the total output value of Hubei clothing industry is not large. However, once the industry gets the boost of capital, once it puts on many "pearls" such as professional clothing brand terminal image design institutions, professional professional decoration processing enterprises, professional professional clothing R & D and design institutions, the industry can rapidly fission and develop into a pillar industry

        Europe's largest supplier of labor protection products exclusively controls the orders of occupational protection articles with an annual output value of more than 1 billion euros; the US military clothing is only purchased from several major monopoly suppliers; the professional clothing of Coca Cola's global factories is highly concentrated in the hands of a few suppliers. These professional clothing operators have built a solid and reliable industrial chain with their professional and refined services

        In a traditional industry, only by doing fine market segmentation and taking the differentiation route can we be a century old enterprise and expand our own market.